Xin (Loreley) Li is completing a Master of Wine and Food Business at Adelaide University. Originally from Taiyuan, China, she brings more than five years of experience in communications, digital marketing, and storytelling, having led content projects across the education, technology, and wine industries. Before moving to Australia, she built online communities of over 50,000 followers and created digital campaigns that reached millions of people.
Now based in Adelaide, Xin (Loreley) combines her professional background with active involvement in university and community life as a Global Mate Pod Leader, Peer Connect Guide and volunteer coordinator. She is particularly interested in how food, wine and storytelling can build trust and understanding across cultures.
Passionate about the people, history, and places behind wine, Xin (Loreley) hopes to bridge Australia and China through communication, introducing Australian wine and culture to Chinese audiences while encouraging meaningful cross-cultural conversations. She believes that some of the best connections begin with curiosity – often over a shared meal or a glass of wine.